Hey! I’m Sam, a Brazilian Product Designer living in Santiago (Chile) with over ten years of experience in the world of banking, pharmaceutics, marketplace and insurance (fintechs).
I've started 2020 working as an external UX Consultant for one of the Big 3 consulting firms during a blueprint process with a client in Argentina and after those amazing months I've launched my own business - Practical.cl - a place where I bring my experience in Product, Design & Research from companies like Ci&T, Buscapé, PayPal and Compara (where I developed and managed the UX team for almost five years).
My work catalog covers a wide range of categories, and I am comfortable in working for any kind of device - but I really love mobile apps!
From a skill set perspective, I am adept at both UX and Visual Design. Also, I'm always updated on methodologies like Scrum, Lean UX and Lean Inception.
Designed a transparent checkout flow (PayPal Plus) for Brazilian PayPal merchants.
Basically, PayPal Plus allows you to purchase via PP as a guest. It also lets you add cards and keep them for future purchases. This solution is widely used in many stores across the country.
Worked with an oil company to deliver a wireframe flow to its new mobile application and also helped creating a concept to pay the gas within the app but with the device still in your pocket, the Pit Stop project.
Take a look at the suggestion on how to represent the fueling process to the customer.
Back in 2016, to increase conversion, we conducted a research aimed at creating a form with better usability. The result was a transformation from a large quote form to a ‘one question per page’ form which minimized cognitive load during the experience.
A dashboard was created to listen to each field so we could understand where - and sometimes why - people left the flow. We also used Hotjar to review the user experience in different platforms.
Conversion increased by 14%.
At the end of 2018 a new experience was crafted. You can watch the prototype experience below or check the live form.
This freelance work gave me the opportunity to redesign a platform that offers medical reports reviewed and signed remotely by doctors around Brazil.
I helped the founders not only improve the visual presentation of their product, but also increase user engagement through a smoother experience. In addition, I proactively proposed new ideas and concepts.
Project is still under NDA but you can view the login screen.
Re-designed Android and iOS apps (2012-2014) for the biggest comparison shopping in Latin America.
To date, most of the layout, features and architecture I designed continues to be in use.
Helped with the project ideation, working together with the founder and technical team to define MVP features and user experience.
Acquisition happened less than six months after the app was launched!
Ideated in the begining of March 2020, Stop Covid: Stay home, stay safe intended to be a Progressive Web App (PWA) where by reporting your health situation you could collaborate on mapping the Covid spread. The main goal was show people why they need to stay home by 'painting' a heatmap.
Motivated to collaborate with the UX community on their study, UX Quiz: Test your User Experience knowledge brings Nielsen Norman Group quizzes in an interactive way to easily score your answers through Typeform.
Moving to Santiago inspired my wife to bring one of the best Brazilian candies: Brigadeiros!
We formed focus groups to test different recipes and asked them to answer a form similar to that of Quirky. The test results enabled us to define price, target and occasions/holidays to promote a product Chileans didn’t know about. Follow La Flor Brigaderia on Instagram for more details.